Save Time and Increase Your Following When You Learn to Batch Your Instagram Content
Batching is one of the most effective ways to create content. Why? Because when you batch Instagram content it helps you save time, reduce stress, and stay consistent, which we all struggle with at some point. Am I right??!
Sidenote 🥳 when it comes to Reels, my creative process looks a little bit different. I don’t batch record, but I DO prep for them – and that’s a post for another day.
For now, here are my top 5 ways to batch your Instagram content.
1. Brainstorm Your Ideas
Planning your IG content is a great way to reduce the stress that comes from unpreparedness. To say nothing, having a plan helps you stay organized, on-brand, and cohesive, without the overwhelm.
Furthermore, you’ll create more engaging content, which equals more followers and more revenue. 💰
First, grab your favorite notebook and pen or open up Google docs. Then start brainstorming any and all ideas that are swirling around in your head. Include:
- topics you’re an expert in – (remember, you only need to know 10% more than your potential customer to be an expert)
- things you’ve learned over the years
- how-to tutorials
- tips and tricks
- and more
These ideas are for posts, carousels, stories, reels, and more.
Don’t try to organize them. Don’t overthink it. Get your thoughts out!
Second, write down important dates, including upcoming events, launches, campaigns, promotions, and holidays. This keeps your content relevant, and on track, and gives you a clear Instagram strategy.
And finally, batch your Instagram content using REPURPOSED CONTENT!!!
Think . . . blog posts, emails, podcasts, old captions, YouTube videos, past Instagram content, and so on. You DO NOT need to reinvent the wheel. Repurposing content is a great way to get more mileage out of the content you’ve already created. I find it helpful to have an ongoing list, with links, of all the content I’ve ever created because this makes finding past content simple and quick.
2. Create a Plan Using a Calendar
Once you have a list of content ideas, create a calendar to plan out when you would like to post each type of content.
Digital or hard copy? Monthly or weekly? Only you can determine what works best for you.
3. Focus on Your Visuals
Create on-brand graphics using Canva (it’s one of my top tools for design) and gather your photos and videos.
Taking photos and designing graphics is my jam. Nothing makes it easier than,
a) taking photos and videos with your Phone
b) using Canva to design all your digital graphics.
Shooting and editing photos using nothing but your phone is one of the smartest things you can do. Why? Because the majority of us have our phones with us 24/7, which means there’s no need for extra camera equipment. Use natural light when possible and a tripod to end the shakes.
As for Canva . . . there aren’t enough words to describe how amazing it is!
Canva is a free, easy-to-use app that allows you to create stunning visuals for your Instagram. In Canva, you can upload your own images, videos, brand colors, fonts, and logos. Then you can customize your designs with text, filters, frames, and more. Choose from a variety of templates to create the perfect graphic for your post.
If you need help getting started, check out my Canva templates here. They’re pre-designed and ready to edit or send me a DM on Instagram. I’m happy to help!
4. Write All Your Captions as You Batch Your Instagram Content
Now that you have your calendar planned out and your visuals created, it’s time to start writing captions!
Below are a few general guidelines to get you started:
- Write to one person
- Break up your text – this makes it easier for viewers to read
- Use a captivating headline
- Add a CTA (call to action)
- Use emojis to make important sections stand out
These simple steps will ensure that your posts provide clear value for your audience, as well as having them ready to post ahead of time!
5. Schedule All Your Non-Reels Content
Finally, schedule all your non-reels content. Scheduling your content in advance is a game-changer! It helps reduce overwhelm because it’s one less thing to think about!
There you have it. My top 5 ways to batch your Instagram content! Did you find this useful? Save it for your next content creation day!
Oh, and if you want to skip the Instagram overwhelm completely but still stand out and grow your followers, the 365-Day Content Calendar is AVAILABLE NOW!
Here’s what’s included:
- 365 day calendar in Google sheets filled with 365 content ideas for you
- 50 Reel ideas
- 101 quotes – in Canva, ready to download and post or edit them to match your brand
- 102 Instagram Story Ideas
With the 365-Day Calendar, you’ll have content prompts for every day of the year! So stop the stress and drop the guesswork out of your content creation!