Audrey Wolf - Content Creation & Social Media Consulting for Businesses

Enhance Your Brand

Audrey Wolf Blog Post - Enhance Your Brand

Whether you have a significant following or are trying to get the word out about your new business, having a consistent style throughout every aspect of your brand is of the utmost importance. When every post is branded exactly to your vision, it gives it a look and feel that allows your dream client to imagine themselves using your product or service. Below are 3 ways styled stock images can enhance your brand by giving it a recognizable aesthetic!

Using a color scheme

When choosing a color scheme for your brand, I suggest you take a look at your logo. If your logo is pink, try to use colors in your imagery that compliments that pink tone. If you do not have a logo yet, decide how you’d like your ideal customer to feel when working with your brand and choose colors appropriately. Either way, having a similar tone or hue to your images is the perfect way to make your brand recognizable on your website and social media.

Light vs. Dark Background

Take a minute and scroll through your Instagram as if you were someone who has never seen your images before. Do you see a consistency of more light or dark photos throughout your feed? Keeping the lighting similar in your photos is crucial to a consistent social media brand and stock images can absolutely accomplish this.

Professional Photography

Whether you are a financial planning company or a fashion blogger, having professional-looking images on your website is essential. Through your photos, potential clients are viewing what it would be like to work with you. With high-quality imagery, you will appear professional, consistent, and reliable. I don’t know about you, but those are three words I would definitely like my ideal clients to associate with me! 🙂

Now that you have seen for yourself the power of styled stock photos, I would love to help you gather the perfect collection for your business. The Content Bar will provide you with everything you need to have cohesive photos and a recognizable brand. Head over to the Shop now to enhance your brand today!

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